Over the summer I worked on a contact sharing app for iOS 7 called Card Share. More information about the app will come soon, but if you’re interested, I talk about it during my guest feature on the NSVille Podcast.

The app is about 90% finished, just needing the addition of In-App Purchases, a walkthrough screen, and localization. However, I have decided to go ahead and submit the app to the App Store. I want to put the app in front of the app review board and get their approval before I put more work into it. I don’t have any reason to believe why it would be rejected, but I think this is just a good precaution to be safe. Also, when I submit my update to complete the app, the review time for that build should be shorter.

In general, the sooner you can submit your app for review the better. You never know what could go wrong or why it could be rejected. Hold off on perfecting your screenshots, app description and tags, but make sure this information will look good enough for the reviewer. I’ve found that by submitting early I can make the app launch process more in my control.